Smart Sports Solutions Co., a leading Saudi-based sports technology company, is set to participate in LEAP 2025, the region's premier technology event, taking place from February 9 to 12 at the Riyadh Exhibition and Convention Centre, Malham.

LEAP, organised by the Ministry of Communication and Information Technology (MCIT) in collaboration with the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), is a global platform bringing together pioneers in technology and innovation. The event will cover key sectors such as Fintech, Edutech, Smart Cities, AI, Health Tech, and the Fourth Industrial Revolution (4IR).

Smart Sports Solutions Co. will participate and interact with the potential entities for possible collaborations and partnership in the sports tech and AI, reinforcing its commitment to revolutionising the industry with AI-driven performance analytics and other solutions for athletes and sports organisations.

The company's participation aligns with Saudi Arabia's Vision 2030 initiative, emphasising digital transformation and innovation in sports. As part of the event, DeepFest, LEAP's dedicated AI stream powered by the Saudi Authority for Data and Artificial Intelligence (SDAIA), will highlight advancements in artificial intelligence, a key area of focus for Smart Sports Solutions Co.