The Future of Sports is Saudi Arabia.

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Powered by Vision, Driven by Technology.

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A Vibrant Nation.
A Winning Spirit.

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From Saudi Arabia to the World, Game On.

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2029 Saudi Arabia to host
2029 Asian Winter Games
Smart Captain Logo
2034 Saudi Arabia to host
2034 Asian Games
Smart Captain Logo
2034 Saudi Arabia to host
2034 FIFA World Cup
Smart Captain Logo
2029 Saudi Arabia to host
2029 Asian Winter Games
Smart Captain Logo
2034 Saudi Arabia to host
2034 Asian Games
Smart Captain Logo
2034 Saudi Arabia to host
2034 FIFA World Cup

Globally
Recognised

Who We Are

Smart Sports Solutions Co. is a Saudi-born company revolutionising sports through AI, machine learning, and AR/VR technology. Deeply rooted in the Kingdom's culture and aspirations, we are on a mission to reshape how sports are played, coached, and managed.

Beyond Limits. Beyond Technology.

Saudi Arabia is not just embracing sports, it is investing in its future.

  • A Vibrant Society
  • A Thriving Economy
  • An Ambitious Nation
vibrant society
Sports

Unity

Sports bring people together by fostering teamwork, a sense of belonging, and shared experiences. Under Vision 2030, Saudi Arabia is making significant investments in sports to expand opportunities for athletes and enthusiasts alike. These efforts aim to promote a healthier, more active society while positioning the Kingdom as a global sports hub. By developing world-class facilities and hosting international events, Saudi Arabia is enhancing its presence on the global sports stage. This commitment to sports excellence also serves to inspire future generations and drive long-term growth in the industry.

Thriving Economy
Sports

Economy

The sports industry fuels economic growth by generating jobs and business opportunities. It plays a vital role in strengthening national pride, bringing people together through shared achievements. With sustained investment, countries can attract more tourists, boosting local economies and international visibility. Enhanced infrastructure development further supports sports excellence and community engagement. As global recognition grows, nations position themselves as key players in the thriving sports industry.

Ambitious Nation
Visionary

Progress

Saudi Arabia is committed to achieving excellence, efficiency, and innovation across all sectors. With world-class infrastructure and advanced technology, the Kingdom is driving transformation and sustainable growth. Under the visionary leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, key industries are being modernised to enhance economic development. These efforts align with Vision 2030, positioning Saudi Arabia as a global leader in innovation and progress. Through strategic investments and forward-thinking policies, the Kingdom is shaping a prosperous future for generations to come.

Why Choose Us

The Edge That Sets Us Apart

Decade of Expertise, Global Standards

With a decade of sports expertise, we blend deep knowledge of the Saudi market with global best practices to deliver impactful solutions.

Cutting-Edge Technology

Our state-of-the-art technology enhances performance, boosts engagement, and ensures that every athlete and organisations has the tools they need to succeed.

Commitment to Vision 2030

We are dedicated to supporting Saudi Arabia's Vision 2030, fostering a vibrant sports culture that encourages participation and excellence.

Rooted in the Kingdom

Deeply embedded in Saudi Arabia's essence, we embrace its heritage and culture, creating solutions tailored to its unique landscape.

More Than Solutions

We are the strategic ally, providing advisory expertise, conducting in-depth audits, and offering tailored support.

Always Within Reach

Our team is as close as a call, ensuring seamless support and collaboration to meet your needs with agility and precision.

Our Ecosystem

Tackling Challenges, Powering Success

We address the pain points of all stakeholders in the sports ecosystem to deliver impactful, future-ready technology solutions.

Athletes

Empowering athletes with data-driven tools to train smarter, recover faster, and compete stronger.

Organisations

We help organisations streamline operations, optimise performance, and connect with their audience.

Academies

Developing the next generation of athletes with AI-powered training technology and data analytics.

Clubs

Enhancing competition, improving governance, and elevating the sporting experience with technology.

Government

Supporting national sports initiatives with data-driven insights to build a thriving sports ecosystem.

Global Impact

Expertise that resonates

Our expertise reaches across the field and beyond, used by players, organisations, federations, clubs, academies, and coaches to elevate their game.

Global Presence
Stay Updated

News

LEAP 2025 Event
Feb 2025

Smart Sports Solutions Co. to attend LEAP 2025 in Riyadh

February 9-12, 2025
Riyadh Exhibition Centre

Smart Sports Solutions Co., a leading Saudi-based sports technology company, is set to participate in LEAP 2025, the region's premier technology event, taking place from February 9 to 12 at the Riyadh Exhibition and Convention Centre, Malham.

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PIF Forum 2025
Feb 2025

Smart Sports Solutions Co. to Participate in Private Sector Forum 2025

February 12-13, 2025
King Abdul Aziz International Conference Center

Smart Sports Solutions Co., a leading Saudi-based sports technology company, is set to take part in the Private Sector Forum 2025, hosted by the Public Investment Fund (PIF) on February 12-13, 2025, at the King Abdul Aziz International Conference Center in Riyadh.

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The Future of Sports
Starts Here.

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